This report highlights the Metaverse’s scope and the essential technologies for its development, such as Blockchain, AI, IoT, AR/VR/MR, and 5G infrastructure. It explores how the Metaverse serves diverse functions for industries, including virtual commerce, digital finance, operational efficiency, and marketing, offering brands a new way to reach global audiences. The report details how AB InBev’s Stella Artois, along with other alcohol brands like Glenfiddich and Miller Lite, have effectively leveraged the Metaverse and NFTs to create unique and engaging virtual experiences. Nike’s acquisition of NFT startup RTFKT and emerging platforms like Decentraland and The Sandbox are also highlighted as key players in this evolving space.
Metaverse & NFT for Consumer Brands
