A leading FMCG player expanded shelf space in small stores by unlocking retailer credit through a digital lending channel
30+
Startups
13
Demos
4
POCs
The Opportunity
By enabling smarter, more inclusive credit mechanisms:
- Retailers can gain access to working capital, expand inventory and fuel business growth.
- Distributors can scale sales by leveraging digital credit-rating tools and streamlined collection systems.
- The Client can expand shelf space and capture sales potential at small-format outlets, converting previously excluded retailers into high-growth partners.
The Solution
To address this challenge, the team initiated an open-innovation challange to identify startups offering alternate credit-rating and micro-finance mechanisms.
The selected startup offered a platform-based alternate credit-rating mechanism integrated with a simple mobile app for order placement and repayment.
Impact
- Expansion of shelf presence in small stores.
- Increase sell-through rates with low credit risk.
- Strengthen distributor relationships through digital enablement.