The report explores how Consumer Packaged Goods (CPG) companies can leverage Generative AI to boost revenue and create efficiencies across various functions. Industry case studies, such as Stitch Fix using Generative AI to personalize online shopping experiences and Kellogg’s leveraging it for repositioning during the pandemic, demonstrate how this technology drives innovation and impacts revenues. The report includes a Front Office Spidermap for enhancing customer experience, a Middle Office Spidermap for accelerating product innovation and supply chain efficiency, and a Back Office Spidermap for using analytics to increase efficiency.
Transforming CPG with Generative AI
