The D2C (Direct-to-Consumer) strategy allows companies to promote and sell products directly to consumers, offering enhanced customer experiences, valuable insights, and omnichannel sales. Companies can tailor their D2C approach based on their products and target customers, utilizing tactics like conversational AI, personalized experiences, and subscription models. Challenges such as high customer acquisition costs, existing retailer relationships, and logistics must be addressed through a detailed strategy leveraging advanced technologies from the startup ecosystem. This report outlines the benefits, tactics, and challenges of D2C, emphasizing the need for efficient component management to maximize success.
Direct to Consumer (D2C) for CPG
