The report highlights Hyper-Personalization, a cutting-edge strategy using data, analytics, AI, ML, and automation to create tailored marketing campaigns. It emphasizes analyzing touchpoints like user browsing and purchasing activity to engage customers personally. Key components for building a Hyper-Personalization ecosystem include 1st/2nd/3rd Party Data Integration, encompassing Customer Data Platforms, Social Listening, Content Creation, Localization Software, and Engagement Analytics. The report also explores how industry leaders Spotify and Sephora have leveraged omnichannel Hyper-Personalization for enhanced customer experience.
The Art and Science of Hyper-Personalisation
